1. Introduction

Welcome to Only Black 365, an e-commerce platform committed to protecting your privacy and ensuring secure transactions. This Privacy Policy explains how Only Black 365, its affiliates, and related companies (collectively referred to as "Only Black 365," "we," "our," or "us") collect, use, share, and process your personal information when you use our website at [Website URL], our mobile application, and related services (collectively referred to as the "Platform").

By accessing or using the Platform, you consent to the terms and practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Platform.

2. Collection of Your Information

When you use our Platform, we collect and store information you provide to us from time to time. While you can browse certain sections of the Platform without sharing personal information, please note that we do not offer products or services outside of India through this Platform. By using the Platform, you agree to the terms of this Privacy Policy and the applicable laws of India, including data protection and privacy laws.

We may collect the following types of information:

• Personal Information: When you set up an account, make a transaction, or participate in events or contests, we may collect personal information such as your name, email address, delivery address, phone number, credit/debit card details, and other payment instrument information.

• Behavioral Information: We may track your buying behavior, preferences, and other data you choose to provide on our Platform. This information helps us better understand, protect, and serve our users and is used for internal research.

• IP Address and Browsing Data: We collect data about your computer, browser, and IP address, as well as URLs you visit. This information helps us diagnose problems, administer the Platform, and analyze user demographics.

• User-Generated Content: Information you post on message boards, chat rooms, or leave as feedback, or share via voice commands or virtual try and buy features is collected for resolution of disputes, customer support, troubleshooting, and internal research.

• Correspondence: Personal correspondence like emails or letters sent to us, or information about your activities on the Platform reported by other users or third parties, may be collected.

• SuperCoins Loyalty Program: If you enroll in our SuperCoins Loyalty Program or similar programs, we collect and store your personal information such as name, contact number, email address, and transaction-related data.

3. Use of Your Information

We use your personal information for various purposes, including but not limited to:

• Providing products and services.
• Enhancing customer experience.
• Resolving disputes and troubleshooting.
• Ensuring the safety of our services.
• Informing you about offers, products, services, and updates.
• Customizing and improving your experience.
• Detecting and preventing errors, fraud, and criminal activity.
• Enforcing our terms and conditions.
• Conducting internal research and analysis.

With your consent, we may access your SMS, instant messages, contacts, location, camera, photo gallery, and device information for specific purposes such as eligibility checks, issuing GST invoices, enhancing your experience, and providing access to products/services.

We may also use demographic and profile data to improve our offerings and analyze user behavior.

4. Cookies

We use "cookies" on certain Platform pages to analyze web page flow, measure promotional effectiveness, and enhance trust and safety. Cookies are small files that assist us in providing services and do not contain personal information. You can choose to decline or delete cookies, but this may limit certain Platform features.

5. Sharing of Personal Information

We may share personal information with affiliates, business partners, and third parties, including Credit Bureaus, for purposes like providing products/services, conducting checks, and marketing. Such entities may further share this information unless you opt-out.

Personal information may be disclosed to sellers, business partners, and for legal compliance, market research, customer service, and safety enforcement. We may also share information in case of legal requirements, disputes, or protecting user rights and safety.

In the event of a merger or acquisition, personal information may be shared with the acquiring entity or reorganized business.

6. Links to Other Sites

Our Platform may contain links to external websites that may collect personal information. We are not responsible for the privacy practices or content of these linked sites.

7. Security Precautions

We maintain reasonable safeguards to protect your information and adhere to security guidelines. However, internet and web data transmission have inherent risks, and users must protect login and password records.

8. Choice/Opt-Out

Users can opt-out of non-essential communications by adjusting notification preferences. You can also unsubscribe or opt out from promotional communications.

9. Children Information

Our Platform is intended for users who can legally contract under the Indian Contract Act, 1872, and we do not knowingly collect information from children under 18 years of age.

10. Data Retention

We retain personal information according to applicable laws and for legitimate purposes. Data may be retained for fraud prevention, legal compliance, or research purposes.

11. Your Rights

You have the right to access, correct, update, or delete your personal information. You may withdraw consent, but such withdrawal may affect access to certain services.

12. Your Consent

By using the Platform, you consent to the collection, use, storage, and processing of your information in accordance with this Privacy Policy.

13. Changes to this Privacy Policy

Please check this Privacy Policy for updates. We may make changes to reflect information practices or legal requirements. Major updates will be notified.

14. Customer Support

For product and service-related queries or complaints, please contact our customer support team.